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    How to increase potential demand?

    • Potential demand is RELATIVE. In the simulation game, total demand is divided between the competitors based on some factors. Price, product image, product quality are three most important factors.
    • Higher product image, and higher product quality result in higher potential demand while higher price results in lower potential demand.
    • The effects of these factors on potential demand are also RELATIVE. You may think you have done a lot, but your competitor have done even more, so your potential demand does not increase, or worse, decreases.
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