Theme: Strategy, Marketing, Planning
Marketing Winner is a NO-ZERO-SUM contest system. Competitors must comprehensively consider the marketing, production, personnel, finance, or intelligence projects of the enterprise, and aim at value creation to conduct this competition. Competitors can understand the quality of business operations and make decisions through various financial tables (PL, BS, CF) and business analysis indicators. Through the exercise of this system, along with various management values such as EVA (Economic Value), it is possible to consider the least visible corporate assets.
The structure of the market environment is the foundation and core of the entire simulation system. The simulated market environment consists of urban markets and suburban markets. Each market has different development potentials, different needs, different consumption habits, and different media acceptance habits. In addition, there are overall economic and environmental parameters. The market environment is presented through various economic reports or market research reports, and these environmental parameters may change at each decision-making stage.