SRM – Strategic Retail Management

Theme: Marketing, Chain store management
Level: Advance

The management team must use the division of powers and responsibilities and the operation method according to local conditions. Through the discussion of team members, they should give full play to the site conditions of online and offline omni-channels, and how to adopt different marketing strategies, management tactics, analysis methods and other operation techniques, so as to play a role. The overall synergy is to gain a competitive advantage in the market, grasp the foundation of operating profit, and make full use of this successful operation model as the basis for the subsequent development of chain operations to expand the scale of operation and market territory.

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